Digital Displays Feed Information Appetite
This resource is published by Intel
Today’s customers crave data—about where their food was sourced, how to care for their clothing, where a brand stands on sustainability issues—the more details the better. A self-service digital display that shares what customers want, when they want it, is an ideal way to highlight essential background and build brand affinity.
Beyond Digital creates design experiences for digital spaces that can entertain, educate, and even prevent emergencies, such as in the case of food allergens. That was one of the ways the company helped bolster the reputation of a large quick-service restaurant (QSR), which first approached Beyond Digital a decade ago to help burnish its brand image.
The initial partnership entailed digitizing print materials so the restaurant could share its message quickly and dynamically through digital menu boards. These digital signs also allowed the restaurant to engage customers by highlighting additional information of note, from in-store promotions to company philanthropic endeavors.
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